Africa Rising: How 900 Million African Consumers Offer More Than You Think (Vijay Mahajan)
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Africa Rising: How 900 Million African Consumers Offer More Than You Think
About This Book
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Africa Rising: How 900 Million African Consumers Offer More Than You Think
Vijay MahajanLarge Hardcover
With more than 900 million consumers, the continent of Africa is one of the world's fastest growing markets. In this book legendary global business consultant Vijay Mahajan reveals this remarkable marketplace in all its richness and complexity, and helps companies understand the massive opportunity it presents.
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